Telemarketing, especially Robocalling, has made many people reluctant to pick up their phones unless they know who is calling. Amazingly, the online encyclopedia Britannica reports that people now do more texting than talking on their phones. There are 3 things to remember when thinking about using any type of company text messaging.
I. Using Text Messaging to Notify Employees.
Many companies are now jumping on board using texting. They have found that it is an easy way to get in touch with employees without using the labor of having an operator or secretary calling them. This can be an efficient way of notifying employees of opportunities and of important messages they need to follow. Many people prefer to receive notices from their employer via text message instead of a phone message. Text messages can go where many phone signals do not. Sending a text is a great way to remind employees of last-minute meetings and changes in locations for gathering during an emergency. Also, whenever there’s a gathering in the conference room, especially if there’s food involved, employees would appreciate a short text. There’s nothing more annoying than getting back from a brief errand to pick up copier paper for the office only to find that the cake for the birthday party is all gone.
II. Customer service using text messages.
For inexpensive marketing purposes, your present customers will appreciate text messages to answer their questions. Many customers do not have the time to make a phone call to your business, but they would like a short question answered. Especially if they are at work, they would appreciate the privacy of using a text message on their phone instead of talking to customer service representatives out loud in close quarters.
III. Turning Customers into Brand Evangelists.
Because customers …