How to Create a Best-Selling Coaching Program
Are you on the verge of something great? Have you been feeling stuck?
If you talk to anyone who really knows me, they’ll tell you that I don’t waste any time when it comes to new ideas. I need to flush them out pretty quickly and get into action, or I’ll be walking around thinking of nothing else.
For months I’ve been feeling like I am on the verge of something great, but wasn’t able to crystallize my vision until last week. So you can imagine it drove me crazy! What I realized was that I needed a system to decide what this new program would look like, how it would fit into my business overall, and what it would help me accomplish – before actually investing time, money, and effort into developing it.
So I stopped being emotional and decided to use logic. Then, magic happened!
Let me share this simple process with you, because it made all the difference, and will now make my program ten times more successful!
Basically, you want to think big picture. Ask yourself these questions:
* Why do you want to create it?
* How does it fit into your business strategy?
* What happens if you don’t do it?
* What problems will it solve in your business?
* What gaps will it help you close in your product funnel?
* What new opportunities will it open for you?
For example, here are just a few goals that came up for me when I was answering these questions:
* Avoid overwhelming people
* Create a community of clients
* Encourage implementation
* Increase retention rate
* Require minimum work after initial set up
* Reduce physical shipments
Once you get clear on your own goals, you want to ask yourself this key question: “How do my customers like to buy?”
Most people want to:
* Solve a specific immediate problem
* Achieve specific tangible result
* Be able to ask questions along the way
* Have a “get it done for me” option
* Not feel alone in solving their problem
Once you know how your new product fits into your business, and get clear on how your customers want to buy, you can create something truly extraordinary!
You’ll know exactly what elements should go into your program, what format to deliver them in, how to much to charge, how much access to give to yourself, and so on.
A reader submitted another idea to clarify a new product or program – very clever:
“Milana, I wondered if there would be additional design insight by extending your focus to how your ideas and products might most benefit your clients:
– Why do my clients want this?
– How does it fit into their business strategy?
– What happens if they can’t get it?
– What problems will it solve in their business?
– What gaps will it help them close in their product funnel?
– What new opportunities will it open for my clients?”
(Submitted by Bruce Ervin Wood)
Hope you find this useful, and if you want help in creating your own best-selling coaching or mentoring programs, this toolkit will give you all the ideas, strategies, and tips on how to do it:
By the way, I didn’t break through my “stuckness” alone – I summoned my two mastermind buddies and they helped me flush my ideas (thanks Tammy and Danielle!)
Never work in a vacuum – get help!