Some Benefits Of Using A Mortgage Broker

A mortgage broker’s major purpose is to be aware of the entire mortgage industry including current rates, which lenders are easier to deal with, and he should have contacts at almost every lender that he can rely on during the entire mortgage application and approval process of his clients. Each mortgage broker has his own specialty; some like to do nothing more than conventional mortgages and others can provide expert advice for or uncommon loans such VA mortgages and reverse mortgages.

Toronto has many of these professionals ready to help any house hunter through the loan application and through to closing. A quick Internet search can produce names and contact information for any kind of mortgage assistance you feel you might need.

The major benefit of working with a mortgage broker is that once he understands a particular needs and has a good idea of your financial history, he will be able to suggest which lenders might be able and interested in helping you obtain your mortgage. Without the assistance and experience of a mortgage broker you may be forced into dealing with multiple lenders on your own. In this type of scenario may be looking for mortgages from lenders that a mortgage broker would have steered you away from for a variety of reasons.

Choosing a broker doesn’t necessarily cost you any more money than if you had just walked into a local bank at lunch time and applied for the mortgage. When you receive the paperwork from your lender, No matter who that might be, you will always see a commission for a broker or loan officer.

If you are dealing with a mortgage professional you should ask him right up front what he charges for a commission. These brokers are all freelance. They work for … Read the rest

Using Internet Video to Promote Your Business

If you own a brick and mortar business in today’s economic climate, you are probably trying to figure out how to best get your product or service in front of your local customers.

So, you have gotten your website ranked highly on search engines, but you still do not have that noticeable increase in customers you were told you would. SEO, or search engine optimization is only one part of using your internet presence to its maximum benefit. Once people go to your site, you must create a reaction in your new visitor that in essence is, “Wow, I think that doing business with this company is a No Brainer”.

How do you do that? On home page of your web site, the first thing you need to create is “TRUST”. You can do this by listing any business organizations you belong to, like the BBB, with a link to your rating. Use the textual content to describe why your way of doing business is different and better that other people in your local area doing the same thing. Have testimonials on your front page, in a sidebar, so visitors see it without needing to scroll down the page… What is the best type of testimonial? Video of your best customer saying how happy they are with your product/service is the best way to capture the interest of a new potential customer.

If the advertising department of your local cable service or TV station has contacted you to do a TV ad, bear this in mind, total cost versus effectiveness. A TV ad will cost you money for, the production, and every time it is aired. If the spots you choose are considered prime time, they will cost a lot more. Television advertising is called “interruption advertising”, for … Read the rest